Curious by nature. Analytical by training. Practical by choice.
I started in English Language and Literature, but coursework in programming, statistics, and research pulled me toward a different question: how people, processes, and data come together to solve business problems.
That led to a Master's in Marketing Analytics and into roles where data, communication, and business understanding intersect.
Over the past two years, I've led reporting automation and partnered with stakeholders to redefine KPIs, including dashboards that reduced reporting effort by 160+ hours per month. The goal is always the same: turning complex data into insights teams can act on.
I believe the best way to learn is by building. That's what draws me toward analytics, automation, and AI, not as abstract interests, but as practical tools for solving real-world problems.
What drives me
I love exploring the unfamiliar, asking better questions, and discovering new ways to see old problems.
I believe there's always a better way. I iterate on my work, habits, and systems to keep raising the bar.
I find the most satisfaction in building solutions that solve real problems and create meaningful value for the people who use them.
I focus on delivering measurable outcomes that help teams make better decisions and create lasting value.
Personal interests
Outside of work, I make a conscious effort to balance my passion for AI and technology with the experiences, relationships, and interests that keep me curious and balanced.